I often get asked about my gold jewelry pieces and how I get started in working with Mejuri as a brand and blogger partnership. So for today’s post, I am going to write about my favorite jewelry company, Mejuri, feature all of my Mejuri jewelry pieces, and answer your most frequently asked question: How I landed a partnership with Mejuri.
Disclaimer: I do not get paid nor have ever been asked to write this blog post review. All jewelry photographed and featured in this post, however, was gifted to me from Mejuri in exchange of Instagram photos over the course of the past few months. All opinions are my own.
Mejuri was founded by Noura Sakkijha and Justine Lançon in 2015. They believe that luxury can be and should be accessible and a part of everyday life. By adopting the direct-to-consumer model (skipping the middleman and sell directly to you), Mejuri can provide fine jewelry at a fraction of the price (compared to tradition jewelry brands being sold at department stores). In addition, with the idea that women do not have to wait for someone else to give them fine jewelry, Mejuri encourages women to make a jewelry purchase for themselves just like how they shop for shoes or clothes which I think is an absolute genius idea. I love what they believe in, their high-quality products, their affordable price points, and how transparent they are.
Mejuri directly works with their manufacturers located just a few blocks from their Toronto downtown office in Canada and Seoul, South Korea. Partnering with a local manufacturer helps to keep their lean production from the design process to be able to have products launched on a weekly basis. They launch new piece/s every Monday.
Fine jewelry is defined as jewelry made out of precious metals, such as gold or platinum, and may contain precious gemstones. In addition, Mejuri uses 14k gold and offers sterling silver and gold vermeil, diamonds, gemstones, and freshwater pearls.
All pieces gifted by Mejuri are gold vermeil (pronounced as Ver – May). Not to be confused with gold plating, Vermeil is a much thicker layer of gold which gives the pieces their long-lasting color (with a minimum of 10k and 1.5 microns). Mejuri uses 18k gold layered on sterling silver.
1. The Star Signet that started it all.
This was my first piece of jewelry that Mejuri sent me back in January of this year. The signet ring, commonly worn in the pinky finger, has been a trend that I see quite often on social media the past year, and I could not be any happier when receiving this beautiful little number. I went for a size 3 which turned out to be a little tight on my pinky finger as you could see. One only downside is that it has already had a few slight scratches on the oval surface, but that didn’t stop me from wearing it every day ever since. I mean it is my fault since I work in a research lab and do wash my hands like 20 times da day. I only wear it on weekends now that I know I have to take better care of my jewelry. Regardless, I love how it adds such a subtle yet statement to any looks that I go for. Did I say that it also make me want to photograph my hand more? #fashiondetails
Star Signet – $59 (set with a AAA quality white sapphire, gold vermeil – 18k gold layered on sterling silver, band thickness: 1.8 mm, oval diameter: 7 mm wide, 8 mm high)
2. The Boyfriend Ear-cuff that I never take off.
This ear-cuff quickly becomes my everyday signature jewelry that has never left my ear ever since. I am well aware that gold vermeil pieces are best if they are not in contact with water (you’re supposed to take it off before showering and keep it in its dust bag most of the time), however, I have not had any issues with this piece being discolored or damaged at all. I occasionally take it off to wipe it clean and give my ear a break, but it quickly finds its way back to my earlobe, hah. It is super easy to put on and take off, a slight bending outward and back in does the trick. It looks so real and convincing that many of my coworkers thought that it was an actual conch piercing. It is a part of the Boyfriend Collection, launched on Valentine’s day, that features other pieces with a similar vibe: bold, clean, and edgy looks.
Boyfriend Cuff – $35 (gold vermeil, made with 18k gold layer on sterling silver. cuff thickness: 6.2 – 6.5 mm)
I had an option to pick out the Duo Hoops, and I obviously went for the trio ones. Surprisingly, the two bottom hoops are not permanently attached to the main hoops that go around the ears, so I have an option to wear them as basic hoops. So versatile! I love how it is daring yet statement-making they are (I mean all of the Mejuri pieces are!).
Trio Hoops – $69 (Gold vermeil. Circle diameters: 18 mm. Circle thickness: 2 mm. Length: 35 mm.)
These are my absolute favorite pair of hoop earrings that I have ever owned. The Dome collection is my favorite collection that Mejuri has brought out. I love how they are so bold, so light (in contrary to how thick and fat they look), easy to put on and basically just a simple and beautiful pair of hoops. I also love with the Dôme ring and the Dôme Bracelet. They are just so sweet, bold, and so classic!
Dôme Hoops – $59 (Gold vermeil. Thickness: 6.9 mm. Diameter: 15.9)
This is my most recent piece that Mejuri has sent over. It is funny that I have been eyeing the similar chain necklace ever since the Boyfriend collection launched in February, here. This Lock necklace is everything I want for a necklace to be. For me, I’d rather either wear something dainty and small or something big and defined. I love that this Lock necklace does give options to be worn at a shorter or longer length. The Lock has an M (for Mejuri) brand logo on one side, but it is so delicate and pretty that I don’t mind rocking the brand logo. I especially love wearing it long, as is, and have the lock peeking out sometimes from my shirt’s collar or neckline. The mystery shall reveal for those who are curious.
Lock Necklace – $89 (Handcrafted in gold vermeil. Chain length: 26 inches. Link width: 2 mm. Charm-Size: 11.5 x 18.9 mm.)
I received an email from Mejuri Partnerships’ representative back in January, 2018, asking to send a piece of their jewelry in exchange of a photo on Instagram. Their photo guild-lines are: close-ups, simple composition with neutral background, avoid wearing other jewelry brands when featuring or tagging their products, keep it cool, fresh, and genuine. I guessed it was the easiest yes I had ever said in my blogging career. Styling Mejuri pieces and incorporating them into my outfit, and shooting them have always felt natural and not forced. To be honest, I cannot tell you exactly why or how I have landed this partnership. I do get asked this question many times by many of my fellow bloggers who have reached out to the brand themselves.
Mejuri is known for its social media reputation for not only offering jewelry that is quality and minimal in design. They are also very good at keeping their images (on their website and Instagram) modern and clean, a cool girl aesthetic (from their styling and photographs, either from reposting other people’s wearing their pieces or their own photos). I guess they do pick out bloggers and Instagrammers (aka social media influencers, my least favorite words to use ever!) who have the similar style (fashion/personal style) and aesthetic (photo quality!!! I’m talking about the Instagram feed here!). Of course, high quality photos (shot with a DSLR, well-lit, and edited) are the most important factor that dictates whether or not the brand want to work with you. Remember that brands want good quality photos, and having a blogger or Instagrammer who has the similar style wearing their products is a double-win-win situation and collaboration. It is the new but very effective advertising strategy. Anyways, my point here is that the collaboration is supposed to be or feel like ‘effortless.’ For example, ask yourself this question, ‘Would you wear it out proudly? Other than that, a consistent posting schedule on Instagram definitely helps. So if you have been reading my blog and following me on Instagram, you have probably noticed that post 2 to 3 blog posts a week and at least a photo a day on Instagram. I can assure you that these tips work and help to land any brand partnerships, not just Mejuri.
Final thoughts: I love Mejuri jewelry pieces and Mejuri as a brand. They have done a fantastic job in setting their social media image as a contemporary and modern brand that offers luxury that is affordable and approachable. Their products really do speak for themselves. I love all of my pieces and am humbled to have this opportunity to work with such cool brand like Mejuri. I hope you’ve learned a little bit more about Mejuri as a brand and make sure to check out Mejuri and their amazing jewelry pieces at MEJURI.COM. Get yourself or your loved ones a piece or two, especially Mother’s Day is coming up. I think Mejuri will be a great gift for your mom or any mommy figures in your life.
Those should be all of the reasons why I have chosen Mejuri to feature here even though they don’t ask for one nor know that I am writing this blog post. I just hope that more of you know about them and support them since I love them so much. Personally, I do have a huge respect for brands, especially smaller business owners who get it all started and run their business well, driven, and innovative. That is why I have an entire ‘Brand Focus’ series here on the blog to research and learn for myself, but I also love that I can be able to share them to you guys. I hope that one day I will get to be a brand owner myself. Baby steps, and I still have a lot to learn.
Thank you for making it till the end of this post. Have a fantastic week and don’t forget to check out my other ‘Brand Focus’ posts below: