I’ve suddenly realized no one has ever done a proper brand review of the fashion giant, ASOS. So in today’s blog post, I will share with you an outfit as a part of my recent ASOS purchase. I thought it’d be appropriate to share some information about ASOS as a company as well as relationship as a consumer with the brand.
As Seen On Screen, ASOS, is an online fashion company that is based in the UK. They have customers all throughout the world and are known for their super-fast shipping and easy return policy, especially to the US.
ASOS brands, created by ASOS’ team in London:
Brands sold exclusively at ASOS: Noak (Scandi aesthetic), Reclaimed Vintage (retro vibes), Heart & Dagger (smart), COLLUSION (young UK design talent).
Other brands sold at ASOS: Free People, Faithfull the brand, Allsaints, Nike, adidas, Monki, and many more. Full list here.
ASOS Marketplace: Launched in 2010, ASOS Marketplace has now become the leading platform online that houses global independent brands and vintage boutiques, here. I have yet to shop here before.
Well, set-asides all of the positives and of course, the privilege that most UK and US customers have, I do notice many negative reviews about their customer service, billing, and delivery issues. This, however, puts such a great company like ASOS loses its transparency point.
The only two brands that make me come back to ASOS often still to this date are ASOS WHITE (sale section) and WEEKDAY. But here is a quick guide that I hope will help some of you out when shopping at ASOS. But other than that, I think ASOS and any fast-fashion websites (like Urban Outfitters) are now slowly losing their influence in the fashion community as consumers are now leaning towards vintage and secondhand fashion. It would be cool to see how ASOS implements ethical and sustainable fashion in a near future because, for the longest time, I’ve always loved their approach to body positivity and diversity from their models to their huge size range.
About this outfit: I’m wearing the matching knit set, both crop top and midi skirt, are from the ASOS DESIGN label. The top in size US 2 fits me perfectly, but the skirt in size US 2 does run a bit large on me (US 0 would have been perfect!, so yes sized down on the skirt). I think the set looks so cute on and is perfect as occasion-wear such as wedding or events. I’d style the skirt with loser tops or a cute sweater for fall with some boots. The top is super cute when styled with high-waisted bottoms, and I’ve styled it with a pair of pleated trousers in a matching brown tone, here.
OUTFIT DETAILS: top and skirt: ASOS DESIGN (linked below) | bee-hive bag: CULT GAIA (style is called Devora Hive, but it’s unfortunately sold out. Sorry!) | heels: ZARA (spring’19 style, sold out!)
I personally am a fan of coord sets like this since I can wear and style the top and bottoms separately. You don’t really need to get both matching pieces in a set, go for a tonal look by pairing a top at a shade lighter than the bottom, like this sweater and this satin skirt.
SHOP MORE KNIT COORD SET:
NEED MORE FALL FASHION INSPIRATION? READ MY PREVIOUS BLOG POSTS:
Photos by Toan Chu Photography