H&M is my #1 recommended retail stores for any style beginners. H&M, H & M Hennes & Mauritz AB, is a Swedish multinational clothing retail company that is the second-largest global company, just behind Spain-based Inditex parent company of Zara (of course!). H&M owns other individual brands with separate concepts: & Other Stories, COS (Collection Of Styles), and Monki, Weekday, Cheap Monday which belong to FaBric Scandinavien AB, a Swedish fashion company, but got bought out by H&M.
According to Wiki (I know, I know!), H&M was founded by Erling Persson in 1947. He opened a shop and called it Hennes, Swedish for “hers,” exclusively sold women’s clothing. In 1968, Persson acquired Mauritz Widforss, a hunting apparel retailer, and menswear was added and the name was changed to Hennes & Mauritz. The first H&M store was opened in London in 1976 and in New York in 2000. Its 3,000th store opened in September 2013 in Chengdu, China. They later expanded selling home furnishing, and there are now H&M Home stores located internationally.
Phew, was that too much history and too many facts for y’all?
Let’s take it a bit easier now that I’m gonna share with you 5 tips and tricks to shop at H&M, one of my favorite stores to shop at the malls.
Alright! I can go on forever talking about shopping and deals, but let’s keep it at 5 bullet points! I hope you’ve picked up some shopping tips, so next time you don’t spend too much on something you can only wear for a few times. H&M is great for any style beginners as they offer contemporary fashion with super affordable price tags. Remember, always browse their sales!
details: sweater dress and tights: H&M | jacker: BCBGMaxazria | boots: Vince
photos by: Toan Chu